Some years ago I watched an interesting program on PBS. Forgive me in advance for butchering the story but the point will reveal itself.
The subject of the program was credit cards and it took an in-depth look at some of the “abuses” going on in the credit card industry that made some people very rich at the expense of users saddled with high debt and high interest. The government was taking some fumbling steps to try and regulate the industry. The fumbling was causing delays and the delays meant no new laws were being passed.
The main interview in the program was a fellow who was making untold riches from the credit card system. He was frustrated at the government. Not because they were regulating…because they weren’t. I’ve always remembered him saying he just wanted lawmakers to decide, so he could set about finding the loopholes and getting around the new laws.
On the Social News Desk/Google Hangouts webinar yesterday it was mentioned that something called “velocity” was used to determine what shows up in a users G+ feed. The faster the +1s come, the better chance a post makes it into a feed. We can assume a similar process for “likes”.
Two recent articles from Ad Age, here and here, are worth some time. I’m not sure the “news” article is good news.
The minute there is a system, there is someone trying to game it. I wonder how long it will be before we see, “Like this page…..fast!”
A new online weather show premiers tonight (Mon) at 9:00 eastern.
Hats off to Spencer Adkins from WOWK-TV who has taken the bull by the horns and learned in one week what it took me a couple of months to learn when launching Weather Insiders.
This show will be event driven and include broadcast meteorologists, and others, from across the country. This will be the kind of in-depth discussion that people will never see in a three minute local newscast. Our hope is that this will become an open platform for other broadcasters, as well as leverage Hangouts On Air from Google Plus. I believe it is unprecedented to have television station meteorologists from different markets come together in this kind of forum. Any broadcasters (weather or other) interested in learning more, please let me know.
Find Hot Air Weather at hotairweather.com.
We are going to do an experiment tonight using Google Plus Hangouts. Several broadcast meteorologist will gather online at 9:00pm eastern to discuss the holiday week winter storm.
This is a public event and we would love for you to share through your networks. In addition to being informational we want to test the boundaries of Google Plus!
The event will be streamed live here.
Look here for more information.
A request to participate in a survey from The Weather Channel just popped up on my computer. Sure…why not. Only four questions. What could go wrong?
First question. How important is The Weather Channel to you? Four choices, from not at all, to very important.
Three asked my TV provider and four asked for my zip code.
This…..is…..big. (And, I’m entered to win a $100 gift card…whoohoo)
The good folks at Yahoo Weather apparently read Nate’s post from yesterday about warnings and dropped this update to their iOS app this afternoon.
I’ve mentioned before that this app saw a 150% traffic increase after the re-design launched this past spring. Very interested to see what pops up on the screen.
(I know, cheap SEO trick in the title) I the wake of Nate’s excellent post about automated warnings I was reminded of an excellent program I listened to a few years ago and refer back to often.
At the end of the day we are looking to get people’s attention. It may be to warn them, entertain them, or share something we like or want to promote. Whatever the message, we are all seeking attention and it is getting harder and harder to be heard above the noise. There has also been some talk lately about the effectiveness of images versus text.
Jakob Nielsen was a guest on Net@Night on TWiT a couple of years ago. Nielsen is a web usability expert, one of the most respected in the field. In this clip he is talking about what works in online advertising.
The clip is only two minutes, I recommend the entire program. (You’ll need to listen to the clip to understand the title)