The Danger of a Platform

Jeff Jarvis started a bit of a Twitter storm this weekend.  The heart of his post includes some profanity which is key to the viral spread of the post.  Embedded in his rant is the fact that Twitter, because of the profanity, cut him off.  Wait…what?

There is an interesting thing happening on the social media platforms.  This post from ReadWriteWeb has details of a guy who had his ad for his Google+ account removed from Facebook.  Wait…what?

These two cases are canaries in the coal mine and with Google+ promising to open business accounts soon I think we are going to see the next step.  There is a mistaken impression that the data you post on Facebook or Twitter belongs to you.  Apparently it doesn’t if it can be blocked or removed.  This quote comes from Facebook’s advertising guidelines:

“We may refuse ads at any time for any reason, including our determination that they promote competing products or services or negatively affect our business or relationship with our users.”

Will Google put ads next to your forecast?  How much money is your station making off your posts?  Oh, I know, this is promotional…it drives people to the newscasts.  Does it?

Facebook and Twitter, as they are today, were not planned.  They happened because the founders opened up the platforms and let the users have their way.  Those platforms cost a lot of money, and the investors eventually will want to be paid.

Keep tweeting…keep posting, just know that at some point the platform, that you do not control, may become a little less open.

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About Kevin Selle

Chief Meteorologist, Texas Cable News. Host, Weather Insiders.
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One Response to The Danger of a Platform

  1. Jim says:

    Jeff Jarvis does have a way of cutting through the chase and getting right to the point.

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