Winning Digital

This video on Jeff Jarvis’ Buzz Machine is worthing watching (be aware that it is an hour and a half).

Digital First and the Future of News from CUNY Grad School of Journalism on Vimeo.

Jarvis interviews the leaders of two companies that are seeing success with their digital strategies.  Some of the interesting points to me are:

These companies were doing very poorly before executing their digital strategies.  In some ways they had no choice but to adapt.  This is an interesting problem that companies have and reflects some of the lessons of The Innovator’s Dilemma which describes the difficulty companies have in dealing with disruptive technologies.

There is a recognition that digital revenues are smaller (compared to the old model) and staff levels must reflect that reality.  Old model companies are bloated and the adjustments will continue until staff, or salary, levels work.  A difficult realization knowing that local television news viewership will continue to decline.

About these ads

About Kevin Selle

Chief Meteorologist, Texas Cable News. Host, Weather Insiders.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s