Author Archives: Kevin Selle

We had a great conversation today on the first installment of the Weather Insiders series.  Sarah Hill was our featured guest.  Sarah was the first to use Google Hangouts to give people a behind-the-scenes look at a live newscast, while … Continue reading →

I’ll be making plans over the weekend for our first Weather Insiders episode, scheduled for Tuesday.  I know every time I have, or listen to, a conversation about the future of local television news it gets my creative juices flowing. … Continue reading →

I was reminded of a very important book Seth Godin wrote a few years ago.  Tribes.  Here is a primer (hat tip to Kristian Claus, he also found The Long Tail for $3).  Game changers.

I don’t have permission to show you the new WeatherBrains logo, but since I helped design it I’m going to do it anyway. If you click it, or here, it will take you to the place you can see a … Continue reading →

I’ve been thinking a lot about audiences lately. You may have heard that some nice folks from Google+ have been reaching out to broadcast meteorologists.  I could be wrong, but I haven’t heard of anyone from Facebook or Twitter calling … Continue reading →

The pieces are coming together for some great conversations for broadcast meteorologists in June.  I hope you will mark you calendar and plan to join us, please note, all times are eastern daylight. We’ve created a G+ Community for these … Continue reading →

The nice folks at Google+ are reaching out to broadcast mets. We are organizing a few TV Weather Hangouts next month, guests and topics include James Spann and Brad Panovich talking about using G+ and the future of broadcasting, Chip … Continue reading →

I had a little pop of excitement the other morning.  This picture showed up on the new Yahoo iPhone app. I watched an interesting TEDx talk the other day, exploring why people share online.  It is worth a few minutes. … Continue reading →

Fred Wilson is a venture capitalist in New York City.  You’ve heard of some of his investments, Foursquare, Kickstarter and Twitter.  His blog is very widely read.  Here is a screenshot of his phone home screen from a recent post. … Continue reading →

(Shane Smith, from WYMT in Hazard, KY, offeres a great post with a look at some options for weather graphics.  Digital is the a great equalizer.  Thanks, Shane!) For those of us who have been in the TV weather business … Continue reading →