Riding Down The Golden Escalator

Some years ago I read “Rich Dad Poor Dad” by Robert Kiyosaki. One of the things I remember often from the book is the author’s tale of finally hitting bottom and saying, “when things get to a point where you just can’t stand them anymore, you do something.”

The American Meteorological Society has apparently hit a similar point on “social mediarology” and put out an excellent document of best practices. Authored by very smart people, including Digital Meteorologist contributor, the legendary Nate Johnson, the well thought out piece hits a fatal flaw at the very beginning of the guidelines, through no fault of its own.


Thanks to the Facebook News Feed algorithm posts are “leaked” out to users over a period of minutes, hours and days and our data is the definition of time-sensitive.

At the dawn of cable TV would stations have accepted terms that said the cable system would only distribute newscasts to 2-3% of subscribers (the percentage of page followers Facebook allows to see your post)? If weathercasts, with time-sensitive information we uploaded through a satellite provider only 6-12 hours after a broadcast, would that be a public service?

Facebook recently hired former broadcast journalist Campbell Brown to be Head of News Partnerships. Ms. Brown is excited to, “be working directly with our partners to help them understand how Facebook can expand the reach of their journalism.” Time will tell if Facebook will be “listening” or “telling”. Odds are they will be telling us how we can fit into their restrictive model. They haven’t listened so far, I’ve asked.

The parallels to politics are stunning. For all the varied reasons Donald Trump won the White House the base reason is that enough people had decided they just couldn’t stand the current system anymore. Former president Barak Obama said one of his greatest regrets looking back on eight years in the White House was that the partisan deadlock might have only gotten worse. Time will tell but it would sure be nice if he had actually gotten to the point where he couldn’t stand it anymore.

Go read the AMS document, it is worthwhile. Then consider the time-sensitive information you post on social media.

I’m mulling over a ride down the golden escalator with an announcement.


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Cold Tacos


My family ate lunch at Taco Casa on Thursday. Truth be told, this sign thermometer has a history of trouble with temperature extremes, but it is always good for a laugh on TV and social media.

An important reminder happened this time around. I posted this on Facebook as we had lunch on Thursday. Many likes and comments followed through the day and into the next. On Friday at lunch I was in a committee meeting for a local event. One of the committee members came to me, laughing heartily, and said, “Your picture of the Taco Casa from this morning was so funny!” Note the words “this morning”.

The reminder is that Facebook leaks your time sensitive weather information to friends and followers over a number of hours and days after the post. Plenty of time for those 491 degree tacos to become pretty cold.

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Mystery Weatherman

I was lucky to participate in “Where is the Weatherman (woman)” this morning.


Keena Crenshaw is a teacher in Jonesboro, Arkansas. Her class called me on Skype this morning and had to determine where in the country I was based on yes or no weather questions. They began with time zone and moved through questions about preciptation, cloud cover, lightning, wind speed and temperature.

Ms. Crenshaw reached out to Ryan Vaughan at KAIT-TV who put her in touch with TV weather folks across the country. I’ve already heard from Ms. Crenshaw who said the kids had a blast and were already asking if they could find another weatherman.

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Lessons From Politics


This is a Facebook invitation from a local artist. Really nice, colorful, engaging work. I’ll probably stop by.

Check the orange arrow.

The event is Saturday evening and as I write this early Thursday morning the forecast is accurate. The event and task specific nature of the forecast is brilliant and didn’t happen on a whim. This is the work of long-range planning by The Weather Channel and now IBM and they aren’t fooling around.

We can all learn from the analysis, hand-wringing and soul searching we’ve seen after the tumultuous political season. The base reason it happened was that a large enough number of people were fed up with the system.

The humans are still the best hyper-local weather source but we will lose if the system given us by the establishment in Washington (read as broadcast owners) is automation, poor mobile experiences and social media.

Can we get this trending? #makeweathergreatagain


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We’re the Canaries

I thought it was clever on election night when I started seeing a few tweets go by directed at political forecasters saying, “Not so easy, is it?” (canary in a coal mine)

Then came a steady stream of stories about Facebook’s influence on the election, and we said, “Welcome to the party, you’re late.”


Certainly we’ve all seen this graphic by now, year after year. It, and its cousins, spread through social media about this time of year and we spend time swatting down the rumors.

Facebook says that fake news is not as big a problem as some suggest. Further suggesting it does not have enough influence to change an election. That said, Facebook (and Google) have responded quickly to the election influence firestorm.

Anil Dash brilliantly tweeted a response to the question of influence.

We talked recently on WeatherBrains about how difficult it is to “filter” a open global platform. Once you make an accommodation for one group you then are called to do it for all and that doesn’t scale.

There has been some suggestion in what I have read that Facebook has been working on fixing the spread of fake news since before the election. Wonder if they had been watching the weather?



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Tick, tick, tick, tick…


I’ve seen small weather updates at the top of my Facebook feed for some time now but this is new. It popped up on top of my feed on Sunday night. Particularly interested in the “See more weather info” at the bottom. I didn’t click on it but I do wonder what was there and now it is gone. Will there be a “Get Weather Forecast” link permanently soon? Seems logical. Dropping a forecast in my feed at random intervals is okay, I guess. Will I be able to get a forecast on demand soon? I haven’t seen that button. Have you?

A couple of years ago I had a chance to visit with Vic Gundota who is the person responsible for Google+. I was ready to tell him that all we needed was a few adjustments and weather information would rocket Google+ to new heights. What I learned was how difficult it is for a global platform to make any accommodation to one special interest group because every other group would then get in line and that can’t scale. Makes sense, and yet, there is the weather on top of my feed.

I joined a Facebook Group the other day called, News, Media & Publishing on Facebook:

News, Media & Publishing on Facebook! This is where the Facebook News Partnerships team shares Facebook Media product updates, and hosts discussions about strategies for news organizations.

News Partnership team sounds pretty good. I posted a comment on a recent post about news coverage. I introduced myself, was upfront about being a vocal Facebook critic, and asked about research or information specific to weather. The admin who made the post “liked” my comment but made no reply. I posted again a day or two later. No reply. I sent a friend request to the admin. Still waiting.

The top of the image above says, “What’s on your mind?” Here it is. The Internet eats middlemen and we are in the middle. The clock is ticking and we had better get creative…fast.

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Check The Radar

Today we’re instructing the National Weather Service radar network to make some improvements in service of its mission to protect life and property.

Effective immediately WSR-88D radar units will do a volume scan only once per hour. This will cut down on wear and tear on parts, as well as decrease the need for users to constantly check radar sources for the latest information.

After a period of adjustment radars will be moved to a volume scan every three hours, followed by every six.

Concurrently, advancements in mapping and graphics technology will automatically generate poorly drawn arrows indicating the direction of movement of precipitation areas.


Local television stations operating radar units are encouraged to move directly to the six hour per scan model immediately.

The combination of these exciting new directives will give end users increased access to out-of-date and confusing radar information as never before…..


Never mind. We’re already doing this on social media…..


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