I’ve noticed an interesting new habit I have. In the office I generally have the TV on quietly in the background and from time to time will hear one of the local channels tease stories for the 10:00 news. Once in a while a tease will catch my interest…right after the anchor says, “Join us at 10:00.”…I jump right on the interwebs, search the headline, get the story, and am not watching the news at 10:00.
There sure is a lot of inertia in TV news. I wonder if the tease is still effective. Sure it is only 5 seconds, the way we do it now.
“Rain in the forecast…I’ll tell you when at 10:00” Intertia.