Hard Work

I read Seth Godin’s blog every day.  He has nothing to do with weather and everything to do with new media and the new world of information distribution.  Read any of his books you’ll end up with a flat spot on your forehead from banging it on the table.  Find his website here and click on his head.

The last paragraph of today’s post is important…

“The internet has dramatically widened the number of available substitutes. You don’t have to like it, but it’s true. That means you have to work far harder to create work that can’t easily be replaced.”

How much of your weather product is automated?  Whatever the percentage, it is easily copied by the guy across town, across the state, across the country.  There is no work in automation.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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