There has been a lot of talk lately about social media and the National Weather Service, including a recent episode of WeatherBrains. A lot of people are screaming “hurry up…get on Facebook, post on Twitter…what is taking so long?”
Be careful what you wish for.
Meteorologists for local media companies have a huge advantage over most other weather information sources. We are local. AccuWeather is in State College, The Weather Channel is in Atlanta. I can beat their partly cloudy icons and high temperature forecast all day long. Local flavor and local color wins. If someone in my market is getting a forecast from a computer in another state that is my fault, not the user. I know the local feel, the landmarks, the terrain. We have boots on the ground, those national guys don’t.
Or do they?
Last time I checked, the staff at my WSFO was a lot bigger than any of the local stations, and they live here too. Take a look at weather.gov. See any ads? Any other content or distractions other than weather?
Poke the bear if you want. Just make sure you are ready to run when he wakes up.