What’s A Vook?

Just bought my first Vook.  Unleashing the Super Idea Virus by Seth Godin.

All signs point to a lot of iPad like tablet devices coming soon, quite a number of them by Christmas.  The iPad has unlocked a new content form, much closer to a clickable magazine.

Many years ago Steve Case envisioned a selectable newscast.  Users would click on the stories they wanted and the system would compile a custom newscast.  We could argue if that ever materialized but the iPad, and this Vook format, offer some interesting new presentation opportunities.  The idea of the “linear” presentation is changing.  Cross-talk then currents then almanac then area temperatures then radar then satellite then forecast model then today then tonight then tomorrow then extended.

What would your forecast magazine look like?  You can build it.


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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2 Responses to What’s A Vook?

  1. RDale says:

    I don’t ever watch the news anymore (not that I watched it much in the past, but I can’t think of the last time I spent 10 minutes for any newscast.) However if my iPad had a suite of stories from my local station and let me pick-n-choose, I’d do that in a heartbeat.

    What would be interesting is to break up the weathercast into segments. For example, record 20 seconds on current temps. 10 seconds on almanac. 20 seconds on sat/rad. 30 seconds on tonight’s futurecast, 30 for tomorrow, 30 for extended. Maybe then a minute for “techy” stuff (jet stream, CAPE, etc.) Let the public put them together. A 10 second ad for your local car dealer or mattress superstore plays in between each.

    You don’t even have to wait for an app to do that, I could see showing a focus group those segments individually and having them rank what they would use / when they would watch it in the list / etc. But I think if you developed some software for the end user to control, you could squeeze a few more years out of TV news & weathercasts…

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