Inertia is a very powerful force.

Today’s blog post from Seth Godin is, as is usual for Seth, spot on.  He speaks to the changing way we do things.  Lifting a weather segment from a newscast, or recording a special web segment once or twice a day, similar to the presentations we do on television, does not service what is a completely new model.

Users can now get to us at any time of their choosing.  If someone access one of your digital platforms at 3:30 in the afternoon, what are they seeing?  Is the data from an automated source?  Is it different from any competitor in the market, or a national competitor?

We are local, and Seth is right.  The world is not as it was.


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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