Interesting read from TVNewsCheck concerning the ongoing expansion of weather from TV to web and mobile platforms.
Two standout quotes:
“The challenge for broadcasters is to reach their audience throughout the day—regardless of whether they are in front of a television set and regardless of whether they even watch video on traditional television anymore.” —Lee Rainey, AccuWeather Vice President of Marketing
“The general trajectory of the market is moving toward mobile. This is a real game-changer for broadcasters. People are not into appointment viewing of weather anymore. The broadcasters have to tap into this in asmart way or risk becoming irrelevant to a new generation.” — Mark Taylor, Weather Decision Technologies SVP of Business Development
You might be tempted to brush off words like “game-changer” and “irrelevant”, but they accurately describe the shift that is occurring right before our eyes.