Old Models

This post from Clay Shirky is from way back in April but is worth a read.

A particularly interesting part for us is this…

“…or else we will have to stop making content in the costly and complex way we have grown accustomed to making it. And we don’t know how to do that.”

Mr. Shirky suggests this is the attitude of old media leaders such as Rupert Murdoch, Steve Brill and Barry Diller.

At some point during the continuing decline of local TV news viewers we will hit a point where income will not support the large infrastructure needed to create the old model.

An interesting related quote, (I believe also from Clay Shirky, I just can’t find it again (hello, Google?)) suggests that all new business models kill off the old related models, and do so long before making a profit.

Content has changed.  We need to rethink what our users need, not in light of what we have been giving them in the past, but by thinking about new products that are enabled by new ways to communicate.



About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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