A Chill in Atlanta

There has been a lot of talk the past few years about the long form programming on The Weather Channel.  Often times that talk has included a longing for the past, and hope for a return to the day when The Weather Channel might return to doing weather.

It seems the future has been charted.  (Thanks to Morgan Palmer from WBBH for the link)


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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3 Responses to A Chill in Atlanta

  1. jimmyk97 says:

    From my not-so-lofty perch in the radio weather world, I think this could be good for the local TV industry. If people realize that The “Weather” Channel doesn’t care to actually cover the weather, then they are going to go somewhere else.

    Sure, they might go to their iPhone or iPad or Blackberry or whatever. I have a feeling a good portion of those folks, especially the people who can’t afford that technology, are going to shoot for a local TV station if they know severe weather is coming.

    So maybe, just maybe, NBC is healing a dying bear by doing irreparable damage to TWC. This could be one of the things that revitalizes the world of local TV weather.

    That said, the whole thing saddens me. I grew up watching The Weather Channel waiting for my dad to come home from long over-the-road truck driving runs. I remember watching John Hope’s tropical storm coverage, and Jim Cantore before being a fan of his was cool. I miss wanting to watch The Weather Channel these days.

    The video is right. TWC is going to be exactly like MSNBC and CNBC. When the Chilean miners were rescued, they didn’t show any of it. Severe weather coverage on The Weather Channel may be next.

    Pat Summitt wrote in one of her books a line her parents taught her in Tennessee many years ago. “You can’t ruin ruin.” Unfortunately for those of us who love the old TWC, it appears that NBC is going to see if they can do just that.

  2. RDale says:

    Interesting / sad that the Michigan Homeland Security Division is ignoring all the tweets put out by the local media outlets to send this to their followers:

    RT @wxchannel: When will dangerous line of severe t-storms threaten? Find out w TruPoint Future Radar: http://bit.ly/99pEh6 #midweststorm

  3. Kevin Selle says:

    I can certainly see where the woman from NBC is coming from, purely from a business standpoint. The Weather Channel on TV will show no growth going forward and the bulk of the 5 billion dollar early speculation was mostly for the dot com.

    This is yet another benchmark for local meteorologists. Peacock Productions is clearly admitting they can’t compete with us on the local level…if we do it right.

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