This article on MediaWeek is worth a read.
Google CEO Eric Schmidt thinks the broadcast networks are missing the boat after blocking their programs from the recently released Google TV.
One important line is…
“The way to create more revenue is to create more revenue streams,” he said.
Many “new media” folks agree that television stations made some early miscalculations on the web. The idea of the “wall garden” basically said, “This is our data, and you must come through our portal to get it.” And, many people went elsewhere for the data.
We can lead the way for our stations in creating more revenue streams. KHOU-TV in Houston is doing something new in cooperation with Weather Underground. They have partnered with a local media company that operates a number of hyperlocal websites around their area.
Hyperlocal blogs are gaining a lot of traction across the country. Will they replace local newscasts? Of course not, but they won’t go away either.
And that is the point.
The audience will continue to fracture into more and more smaller groups, and many of them will not come to us for data…in the new world we must to go to them.