Best line ever from Seth Godin:
Once you overload the user, you train them not to pay attention.
It reminds me of an interesting observation I made one day watching people watch the news.
After rain one morning, the precipitation had moved well beyond the area by noon. While waiting for a flat tire to be repaired I watch three people watch the midday news in the waiting room. When the weather segment came on they watched the quick cross-talk. They watched the current conditions. They watched the radar.
The moment the forecast maps came on, you know, the part where we show the H’s and L’s and spin people around the maps a bit…all three people put their heads down and turned away from the television.
I wonder if they were overloaded…and wonder if we trained them that way.