The Borg


The collective is stronger than the individual…so suggests The Borg.

A couple of years ago a large “old media” executive asked Mark Zuckerberg, “How can I build a giant network like you have done?”  Zuckerberg’s answer, “You can’t.”

Zuckerberg correctly observed that groups, or Tribes as Seth Godin calls them, already exist.  What he provided was a place to gather, he gave them “elegant organization”.

Twitter was not designed to be a global news and information source.  Take a look at their homepage.  It used to say, “What are you doing?”  It grew because it was opened up to the community.  Hashtags, @ replies…created by the users.

Imagine what the entire planet could do with your data if you gave it away.  Probably a lot more than a handful of engineers in San Francisco, and certainly more than a few old media executives trying to trick users to stay in their walled gardens.


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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One Response to The Borg

  1. Pingback: Weather May Not Be Enough | Digital Meteorologist

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