Interesting comment on TV from Seth Godin, as usual, he is correct.
I sense an interesting thing happening. Twitter has been around since 2006, but it really didn’t hit “main stream” until 2009-2010. This is when many local television stations jumped on board. Once Ashton Kutcher and Oprah started tweeting it seemed fashionable.
Why did it take three years? One might argue there weren’t enough users to justify the effort. After a recent Pew study was released I asked people how many Americans are on Twitter? The answers ranged from 30-75%. The real answer…eight. Eight percent.
Seth’s post and eight percent bring up an interesting question. When should you start pumping time, effort and forecasts into a platform? Five percent? Twenty? Eight is apparently the magic number. The National Weather Service in Fort Worth started their Facebook page at half a billion users.
When should we abandon a platform? When it starts declining? That would kill of the local newscast now.
One of the commonalities I have noticed on this blog and similar discussions is the quest for the “right answer”. We take time to craft the very best message that “people” want. The one that will appeal to the most people (again, Seth’s post). “People” in one mass audience are becoming more and more difficult to find. They are still out there…they’re just waiting for the right answer for them. Even an audience of one.