The app description on iTunes reads, “From breaking news and things to do, traffic and weather, The Dallas Morning News app gives you local news and information that slides right into your world…” The previous version did have some very limited weather information.
We’ve had a lot of internal discussion about all inclusive apps for news organizations versus what I call “task specific” apps. One of the basic questions is, is a user, who is looking for weather information, likely to launch the all inclusive app and navigate to weather, or simply launch the dedicated weather app and get what they want right away?
The answer, of course is both. Some people will do one thing and some will do another. The solution is universally distributed data.
Another interesting question is that of the role of the local newspaper, or television station, or radio station in a market. Smart local companies are becoming local media outlets, newspapers shooting video for example. This is certainly evidenced by The Washington Post and their Capital Weather Gang (recently featured on WeatherBrains). On the other hand, Jeff Jarvis says, “…do what you do best and link to the rest.”
(Editors Note: I published the previous post with no link to the report mentioned…it is there now, sorry about that.)