I pay very close attention to Seth Godin and recommend you do as well. He has one of the most widely read blogs in the world, and I believe his book Tribes outlines some of the fundamental building blocks of weather distribution for the future.
Godin has a new book coming out soon called Poke The Box. I pre-ordered it before I even knew what it was about. Seth is trying to re-make publishing and has an interesting offer going. The more people who sign up for his new newsletter, The Domino Project, the lower the price of the book when it launches.
Here is more on the project and the offer. I’m sure it will be well worth whatever I end up paying.