The Next Thing

A recent report showed that shipments of smartphones have outpaced personal computers for the first time in history.

Quick!  Shift all your energy to smartphones!  No, wait.  Tablets are the hot new thing…where is that iPad app?!

I see this type of thinking going on at local media companies.  Chasing the latest thing.  Don’t spend anytime on the website, websites are over.  Almost no one bought a PC last quarter, it was all smartphones, right?

Build a solid foundation of data first.  Data that is local, personal, useful and not automated.  Scarcity has value.

The data that goes into these platforms is what matters, not the platform.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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