Quick! Shift all your energy to smartphones! No, wait. Tablets are the hot new thing…where is that iPad app?!
I see this type of thinking going on at local media companies. Chasing the latest thing. Don’t spend anytime on the website, websites are over. Almost no one bought a PC last quarter, it was all smartphones, right?
Build a solid foundation of data first. Data that is local, personal, useful and not automated. Scarcity has value.
The data that goes into these platforms is what matters, not the platform.