On the heels of Nate’s excellent post I wanted to add a thought.
We, and the art department, and management have spent many many hours crafting just the right look for the graphics we use on TV. This is not about branding, I get that. This is about presentation.
Nate is right, the experience is what matters, not the way it looks. Ask ten different people their opinion on something. You will get ten different answers. Each one has a different world view and each one sees things differently. After the initial look of your presentation fades into the background, as long as it is not pink, or hard to navigate, the audience does not care. Take a look at the growing chorus of station weather apps for mobile. Underneath the different wrappers, they are all the same data.
Which one do you like best? No, I don’t like that one.
So the message is, divert some of the time and energy spent on deciding what something will look like…and spend it on distributing it to as many places as possible. The web is a big place and the eyes are coming to the local newscast in fewer numbers every day.