Heading For Me

Interesting conversation this week on WeatherBrains with Kim Klockow.  She has been studying people’s decision making during severe weather and much of the interview centered on the April 27 tornado outbreak in Alabama.

I recommend listening to the entire program but wanted to talk about one particular segment.  One of the things that Kim learned users are searching for are signals that severe weather is “heading for me”.  Seems obvious but this is a key thing to remember.  People are egocentric and are generally not interested in the other side of the market.  Again, seems obvious but I would ask all of us to remember this next time we are in front of the radar.  The users underneath the rain shaft already know it is raining.  What about 10 minutes downstream.  Is it “heading for me?”

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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