Maybe they weren’t watching the 6:00 news…or maybe…you are available at that moment and they trust you to help them with their decision. They have 24/7/365 access to you, why not ask, right? Of course their favorite weather app is right there in their hand and should be able to answer the question. But can it answer better than you?
The users look to you as family. You come into their living room. Years ago I got caught with my back to the camera during a tease and a woman called me up and chewed me out for letting my hair get too long.
In my next post called, “Unlocking Social” I want to talk about a very important, yet perhaps misunderstood, part of what we can do with social media. For now, just remember that someone…part of your extended family…on the other side of town is wanting to know if they should grab a coat (and checking the length of your hair).