Training

Almost thirteen years ago, when we started Texas Cable News, we had a pretty good idea that the weather product was having an impact in the market.  Within two years there was some research showing that viewers knew who we were and understood that they could find weather information on a fairly predicable schedule.

After another year it was decided that the overall news format needed updating and not only did the weather schedule change, but the reliability of a consistant weather product changed as well.  As you might guess, we heard about it from viewers, but the damage was done.

A couple of years ago I was talking with a viewer who told me she never looked at The Weather Channel anymore.  Interestingly she did not say it was because they had too much alternative programming, or too little.  She said, “The Weather Channel trained me not to watch them.”  She found other sources for weather information when the routine that she had learned was changed.

A question arises about how much data we should be putting into Facebook or Twitter posts.  Some suggest that links are rarely clicked.  Lost Remote has an interesting article about traffic drivers to news sites.  Google, Facebook and The Drudge Report are the leading referral sites.

If your data is good, you will train your users.  Choose wisely.  You might train them to do something you don’t like.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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