Breaking The Mold

Good post to sit and think about for a minute from Seth Godin.

The 6:00 show most of us do on TV today is the way it is because it is the way it has been for a long time.  Inertia.

I’ll make a bold statement to provoke some thought.  People are leaving, or not coming to, the local newscast for several reasons.  Could one of them be because it is not serving their needs?  If it was so vital would they make time for it?

The digital product you create going forward can break the mold.  Will people use it if you make it completely different?  This is a scary time.  The old way ran on gut feeling (which is important) and a bit of sometimes questionable research and ratings.  Today there are cold hard data metrics that will tell you you are producing something no one is interested in, but now is the time to try.  The New Yorker is learning that you won’t know unless you do.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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2 Responses to Breaking The Mold

  1. Rob Dale says:

    I read that this morning and many things we (as meteorologists) do came to mind. Let alone TV news! Unfortunately it’s not “sexy” for consultants to ask these questions of the public – they ask “Do you want a 14 day forecast?” or “Do you want to know to the exact minute when a shower will start over your house tomorrow?” instead.

    All the more reason to support groups like WAS*IS and for news directors to figure out that they shouldn’t even be thinking there is a box in the first place – avoid it.

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