Good post to sit and think about for a minute from Seth Godin.
The 6:00 show most of us do on TV today is the way it is because it is the way it has been for a long time. Inertia.
I’ll make a bold statement to provoke some thought. People are leaving, or not coming to, the local newscast for several reasons. Could one of them be because it is not serving their needs? If it was so vital would they make time for it?
The digital product you create going forward can break the mold. Will people use it if you make it completely different? This is a scary time. The old way ran on gut feeling (which is important) and a bit of sometimes questionable research and ratings. Today there are cold hard data metrics that will tell you you are producing something no one is interested in, but now is the time to try. The New Yorker is learning that you won’t know unless you do.