Here is some interesting data from Nielsen on social media usage.
The graphic that caught my eye is below. It shows the top 10 categories of apps used by smartphone owners. Number one is games, number two is…drumroll…you guessed it!
I wonder if someone would be willing to do an experiment. All next week, during your segment on the 6:00pm news, just run your show during the weather segment. No music, no voiceover, no chroma key. Kind of like the automated mobile app from the weather vendor. Oh, I know, it has video and live radar.
I don’t know of any local station producing a newscast at 2:00pm, but I bet there is a user looking for weather information at that time.