Attention

This sentence from a recent Seth Godin blog post jumped out at me…because it is important and true.  Load up all the weather stuff you want, on whatever platform you choose, but the fact is, there is no competitive advantage to automated data.

In a world where everything is a click away, and in a world where everyone can have their own YouTube channel, ten blogs and a thousand email accounts…the only thing that’s scarce is attention.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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