The web is the great equalizer. You want to learn basket weaving, it’s on YouTube (I looked). Scuba diving, no problem (I looked).
I had a broadcast executive tell me, “People want more detail and depth and context to their weather forecast.” No “they” don’t. As I listened further I realized that “he” wanted it, but “he” was projecting his desire on “everyone”. In his model I get basket weaving along with my forecast. I’m not really interested in basket weaving.
Do this. Every time someone says “people want…”, put “some” in front of “people”. Every time you say “people want…” but “some” in front of it. It will change your perspective dramatically. After you ad “some”, then ask yourself if you can afford the time in motion to service that group.
“People” will appreciate it. (Yes, all of them.)