We’ve been round and round on WeatherBrains on the topic of weather information on Facebook and Twitter, and, of course, my postion is right.
Building a business on someone else’s platform, one that you don’t own or pay for, is a dangerous strategy. Old model media companies have been unable to effectively develop their own platforms which is one of the reasons (and the herd mentality) so much effort is being put into value creation for companies other than your own. Don’t misunderstand, I get it that there are a lot of people on Facebook and Twitter. The error is in how we trained people to use them.
There was an interesting meeting at the latest NWA convention and a comment from a “regular” person rings in my ears every day. They were discussing the April 27 tornado outbreak in Alabama and the woman said, “I heard there was a tornado, so I started searching on Twitter.” I would have hoped she would have searched a more direct source of information. Training is important, and habits are hard to break.
Fred Wilson, venture capitalist, has some thoughts on the subject. The links in his post are worth a look too.