Facebook made an announcement today. You’ll need to read this first to make sense of the rest of this post.
I decode this announcement to say, “Facebook really does not have something called EdgeRank, but today we are announcing that we are replacing EdgeRank with…EdgeRank.
I’m too tired to rant on this, but here is the more important quote for us:
Facebook announced today a new feature that allows older content to reappear at the top of a user’s News Feed later on.
A couple of weeks ago I logged on to my G+ account. A screenshot radar picture from one of the other meteorologists in my market was on top of the feed. The image showed a severe thunderstorm in the metro but the problem was, at that moment, that post was an hour and 45 minutes old. Was that storm currently pounding another part of the market? Had it weakened? In this case it had dissipated.
So, extra caution posting radar to social media. I have no inside information but I’m guessing the “StormEdgeRank” algorithm is not in beta.