Must Read

Women Running on TrackThis article from the NYC Media Lab is a must read for all of us.  WeatherFX is now running at full speed doing what the local TV news industry should have been doing 8-10 years ago.  Not sure we can catch up, but I sure would like to try!

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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3 Responses to Must Read

  1. So this is it… this is TWC’s end game. They are going to try to become the Google of weather data? It makes sense… they pretty much now have more weather data coming into them than any other company on the planet. Now they are going to try to start marketing and make money off that data? Is that what I’m getting from this article?

    • Kevin Selle says:

      Yup, but I think it is even deeper. Evidence shown today in that there was a WGN weather video on the Chicago page of weather.com. Seems like they will expand their effort to create partnerships is each market, and with the advertising capabilities that WeatherFX is building they will have a pretty attractive package to offer. Honestly, it is brilliant.

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