Experiment and Invent

There were a couple of interesting stories on All Things D last week.

Quite a few people were buzzing about Jeff Bezos buying The Washington Post.  Newspapers have been the canary in the coal mine for media and the digital shift.  Craigslist took 45% of their revenue.  Newspapers should have been Craigslist.  iTunes pulled the rug out from under the music industry and radio.  Radio should have been iTunes.  Blockbuster should have been Netflix.

The most important part of what Jeff Bezos will do with The Washington Post is:

“There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.”

Local TV should experiment.

The second article describes how Facebook, taking a lesson from Twitter, has been reaching out to high profile, high follower count, public individuals.  They have added staff to a global team encouraging celebrities, sports figures and the like to post and take advantage of over a billion users.

We’re building value for Facebook, Twitter and Google Plus.  Has anyone from the Facebook Global Celebrity Sports Star Outreach Team called you yet?

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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One Response to Experiment and Invent

  1. Pingback: I Was One Day Too Early | Digital Meteorologist

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