Sometimes we forget we have pretty cool jobs. The other day one of our account execs came into the studio with a prospective client. We spent a few minutes on the key wall and later the exec thanked me and said the client felt like a rock star.
Speaking of cool jobs, we spent an amazing day at Sea World in San Antonio (also Orlando and San Diego) on Saturday. These people make magic. I get a lump in my throat every time I see it.
Seth Godin talks a lot about a “like” on Facebook, or a new Twitter follower. These are not your goals (and asking for them is the worst). The goal is for your customers to realize there is something special going on. Something that serves their need, or makes their life a little better…..or makes you use your blog to share magic with your friends.