Come for the Weather, Stay for the Show

Some interesting new developments at


The new homepage certainly represents a benchmark moment as TWC shifts more toward a media company.  Take note, there is no weather in this image.

Also, some very impressive technology development on the travel forecast.


I can map my route and get expected conditions along the road, and a forecast for the time of arrival.  We’ve all had that call, “I’m driving from Denver to Boston and I heard there were storms in Kansas City?”

For most of the history of local TV news we really have had two jobs.  1. Tell people if it is going to rain.  2. Invite them into the newscast so they can sample the rest of the wares of the station.  That mission really shouldn’t change, in fact, it might be more important than ever now that users can get Partly Cloudy, 72 on every street corner.


The recently redesigned Yahoo Weather app has seen a 150% increase in traffic since being released this spring.  Big number.  No advertising.  Why do it?  Habit, branding and promotion.  The settings menu leads to other Yahoo products.

Wonder what would happen if we started from scratch.  Would the weather office make more sense in the news department, or promotions?


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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