Post TV

In anticipation of the latest Apple announcement I’ve heard the term “post PC era” tossed around more and more.  Turns out it has a Wikipedia entry:

The Post-PC era is a market trend involving a decline in the sales of personal computers in favor of post-PC devices; which include mobile devices such as smartphones and tablet computers.

Certainly the PC is not dead, and has a long life ahead, especially in the enterprise.  Take a walk through the business department for proof.

By Cornellanense (talk) 07:14, 29 October 2008 (UTC) (Own work) [GFDL ( or CC-BY-SA-3.0-2.5-2.0-1.0 (], via Wikimedia Commons

By Cornellanense

So, if a “post”, “era” involves a decline, can we accurately say we are in the “post local TV news era”?  Evidence shows younger demographics are not coming to that product, how does this change our thinking moving forward?

A couple of years ago Dwight Silverman, tech blogger for the Houston Chronicle told an interesting story on This Week in Tech.  One day Hearst, owner of the Chronicle, held a staff meeting.  The message to the staff was a reminder that for over 100 years their job had been to come to work and produce content for the print product, and for the last couple of years, secondarily produce for digital.  On the day of the meeting the staff was to flip those priorities.

Recently Scripps posted a job listing for a “digital meteorologist” in Cincinnati.  Seems to make sense, you wouldn’t start a local TV newscast without a weather person, right?

This is an interesting challenge.  The local TV newscast is one moment in time and the audience is not growing but in decline.  The number of digital products will only continue to expand.

Welcome to the “post”.


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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2 Responses to Post TV

  1. Jim Marusak says:

    I actually applied for that position, given that it didn’t have TV as a prerequisite, and then got the rejection because I wasn’t qualified enough. The Weather Channel also had such a position open up during the summer. And despite not having much video-producing experience (about the same amount at the person interviewing me from there ironicly), I still did get an interview down there because of my sheer amount of forecasting experience. I didn’t get that position because I never used WSI’s specific products (apparently those using other video presentation products other than WSI’s also had problems, as the job description went).

    But given all of that, the transition to digital is quite apparent for most areas. The only thing that will stop that transition will be the ISP’s/telecoms not keeping pace in not only the amount of bandwidth but also reliability/resiliency of that bandwidth. And one thing the US hasn’t kept up with the rest of the world in that respect, given what most of us in the US know. And the main reason is that they are doing those upgrades based on profit, not need for the general good of infrastructure. do you or others out there think we will get to the point where we won’t be questioning our infrastructure in those means compared to the rest of the world?

    • Kevin Selle says:

      Interesting comments, Jim. I think the infrastructure changes you are looking for are coming, but slowly, once the old model can make a transition that makes sense financially and preserves the ROI. Thanks!

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