In anticipation of the latest Apple announcement I’ve heard the term “post PC era” tossed around more and more. Turns out it has a Wikipedia entry:
The Post-PC era is a market trend involving a decline in the sales of personal computers in favor of post-PC devices; which include mobile devices such as smartphones and tablet computers.
Certainly the PC is not dead, and has a long life ahead, especially in the enterprise. Take a walk through the business department for proof.So, if a “post”, “era” involves a decline, can we accurately say we are in the “post local TV news era”? Evidence shows younger demographics are not coming to that product, how does this change our thinking moving forward?
A couple of years ago Dwight Silverman, tech blogger for the Houston Chronicle told an interesting story on This Week in Tech. One day Hearst, owner of the Chronicle, held a staff meeting. The message to the staff was a reminder that for over 100 years their job had been to come to work and produce content for the print product, and for the last couple of years, secondarily produce for digital. On the day of the meeting the staff was to flip those priorities.
Recently Scripps posted a job listing for a “digital meteorologist” in Cincinnati. Seems to make sense, you wouldn’t start a local TV newscast without a weather person, right?
This is an interesting challenge. The local TV newscast is one moment in time and the audience is not growing but in decline. The number of digital products will only continue to expand.
Welcome to the “post”.