(I know, cheap SEO trick in the title) I the wake of Nate’s excellent post about automated warnings I was reminded of an excellent program I listened to a few years ago and refer back to often.
At the end of the day we are looking to get people’s attention. It may be to warn them, entertain them, or share something we like or want to promote. Whatever the message, we are all seeking attention and it is getting harder and harder to be heard above the noise. There has also been some talk lately about the effectiveness of images versus text.
Jakob Nielsen was a guest on Net@Night on TWiT a couple of years ago. Nielsen is a web usability expert, one of the most respected in the field. In this clip he is talking about what works in online advertising.
The clip is only two minutes, I recommend the entire program. (You’ll need to listen to the clip to understand the title)