When Is It Too Heavy?

A massive redesign dropped for AccuWeather on iOS this morning.  It includes a minute by minute forecast for the next two hours.



I’m particularly interested in these iOS 7 updates since they really are opportunities for designers to start over.  The new AccuWeather offering certainly checks off the “pretty” requirement.  In this case, and with the Facebook Paper release a few weeks ago, the new apps open with a tutorial, giving you a few screens of instruction on when to tap, swipe, double tap, scroll, press and hold (or fold, spindle or mutilate).

As a user (and I realize I’m not typical when it comes to weather products) I’m finding that a tutorial is becoming a danger sign.  There is an interesting divergence going on.  Once I’m inside an app I’d really like to concentrate on the data, not whether I need to tap, swipe, double tap, scroll, press and hold (or fold, spindle or mutilate) to get to, or back to, the next thing, yet there is a widening lack of consistency as these apps mature.  In my mind that leads back to “simple”.  Someone said, “The job of the designer is to take things away, until there is nothing left except what is supposed to be there.”


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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2 Responses to When Is It Too Heavy?

  1. Have to admit, this part of the app is going to cause a lot of headaches. Not only because it’ll make expectations on other mets increase to levels that are unrealistic, but I am fearing that outside of radar-tracking situations, it’ll turn out borderline-useless.

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