I just finished a really interesting book called The Power of Habit. It doesn’t mention broadcasting or weather anywhere but, as we’ve discussed before, if you insert the word weather here and there, some powerful ideas jump out. You might remember we have talked about this before, it is pretty powerful stuff.
I’ve been lucky to visit with broadcast executives lately. Some of them “get it”, some don’t. I was showing one news leader Google Hangouts recently. Within 30 seconds into the Hangout she said under her breath, “Whoa…they don’t need us any more.” Chilling but true. We talked at length with Sarah Hill about this in a Weather Insiders program last year. Her Tribe is military families and she is deeply embedded.
Chapter 5 in The Power of Habit holds a very important lesson for survival. Find the groups doing good work. What they need you for is to lift their profile. The community will reward you.