How much content does Facebook produce? How about Twitter? The answer, of course, is none.
YouTube. YouTube makes a ton of content, right? Nope, user generated.
There are two guaranteed winners these days. Platforms and aggregators. Platforms enable, aggregators filter.
Go here. Count the retweets.
You could spend the entire day generating your own content and not come close to the volume or quality of that produced by your audience. Yes, some of it might not be great, but they want to share it, and you are a platform and an aggregator.