Back in the day business professors would ask students, “What does Kodak sell?” “Duh, film!” would be the first answer. “Cameras!” would be the next.
The actual answer was “memories”, and the concepts of “emotions” or “feelings” were implied as well. (Polaroid didn’t sell film either, by the way, they sold immediacy.)
“Kodak Moments” still seem to apply. Take a look at this image from Facebook marketing material.
The post on the left is said to have not done as well with Facebook reach. The suggested reasoning is that it looks like an ad, which we are increasingly being trained to ignore.
The image on the right is obviously a warm and fuzzy “memory” of a mother and daughter sharing a moment, oh, and look! They each have an OREO.
Facebook says the image on the right had much more engagement.