I’ve seen the future the last couple of days.
On Friday I was very lucky to be invited to the Grand Opening of the Geek House. The new facility owned by the tech legends Cali Lewis and John P. at geekbeat.tv. Watching their live kick-off show from the new studio I was filled with the spirit of Tribes, the Seth Godin book we’ve talked a lot about. Cali and John were surrounded by friends, family, and, via the live chatroom, fans from all over the world. These two are living, dynamic, real-time proof that identifying a Tribe, and genuinely being a part of it, is why it is increasingly difficult to be a general, market wide broadcaster.
A few months ago I was doing some research on a market. I learned that there is a robust craft beer community in this particular city, and advised that this was one of several examples of Tribes that local TV could engage.
Our good friend Seth Godin says, “Turns out people are interested in what they are interested in,” and technology is allowing them to “broadcast” on their own. One caution when approaching a Tribe. You can’t fake it. I don’t drink beer. If I had approached that Tribe, I’d be wearing a keg as a hat.