I made this (poor) graphic last year to describe what I saw as the “next thing”.
At the dawn of the public internet the broadcasting industry generally shrugged and watched from the sidelines. Slowly (first red triangle) the industry began to port TV material to the web, but as Terry Heaton and others accurately observed, “the web is not TV.”
Once there was critical mass (large numbers of people) broadcasters came running in at full speed and tried to catch up, or a least level the playing field (first green arrow).
Then “social” happened. Shrug. More and more people. Catch up. Lather, rinse, repeat.
We are just now starting to climb the next hill, which is going to be an effort to take back some of the losses to digital natives. One good example is pictures, and the chaos that surrounds ownership and permissions.
I saw this article from Marketing Land go by in my News Feed announcing Facebook Media. H/T to Sarah Hill for posting. If you dig into the Facebook marketing material the best practices are carefully crafted to explain how Facebook is helping your efforts…..while using Facebook, of course.
I’m excited. I’m always interested in what is over the next hill. We will see if we have given up too much. If you start up the hill first, you won’t have to dodge the rocks kicked loose by those ahead of you. (“Look out below!”)