Good short post from Seth Godin today.
“Why are we doing it this way?” The arrival of a new year (and for me, a new station) is a great opportunity to ask the question.
Seems like so many times the answer is, inertia. “That is the way we’ve always done it.”, “That is the way it was set-up.”
When the touch-screen arrived in the weather office at a sister station I asked, “Why?”. (I’m not a fan of doing the weather in front of a monitor…minimizes the data, washed out, harder to see…). I asked several people the question. Universally the first response was silence. Then uncomfortable silence…looking around…and then came the answer. “CNN uses one.”
My New Year’s resolution is to ask, “Why?” Repeatedly. And trace the answer back to the origin.
Happy New Year! Thanks for reading the blog this year!!