Release The Humans

I’ve just started Creativity, Inc., by Ed Catmull. In the first chapter I can tell it is going to be a favorite. Catmull runs Pixar.

Here is one of the early money quotes:

The definition of superb animation is that each character on the screen makes you believe it is a thinking being.

I was talking with Nate Johnson the other day and he perfectly encapsulated one of the main themes of this blog. We were talking about the WRAL-TV website and Nate said, “There is no evidence that there is a human behind the web page.”

Perfect. It is the only thing we have left.

So, this post turns into an open letter to all broadcast IT managers. Your template site will never lift your stations above every other weather site on the web, or in the local market, until you enable the local meteorologists. And the solutions will not be the same for each market.

158pixar

Luxo Jr. (Courtesy: Pixar)

Is Luxo Jr. more human than your website?

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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