As predicted, TWC is signing up stations, at the corporate level, and wants to become “the homepage for planet earth”. Local stations submit their content to the collective and the directives to the stations say they are not looking for your local forecast. They’ve looked at the data and understand that puppies, failed skateboard tricks and panic headlines are what moves traffic, and they want it.
Brillant. Soon every employee in at least one station in every market will be filtering content (aggregators) and submitting the best to the mother ship (platform).
The breathless reporting on the Godzilla El Niño may have been a little off the mark.