Twitter is better…for now

While at the NWA convention in OKC I visited with someone who has a social media service targeting individuals as opposed to companies. The service offers metrics and coaching.

We talked about the Facebook algorithm and the business owner announced that Twitter was offering a much better solution for broadcasters given the user customization and unfiltered feed.

tweetEarlier this week when Vice-President Joe Biden announced that he was NOT running for President the above tweet was at the top of my Twitter feed within 20 minutes. It was two days old.

Jack Dorsey is back in the CEO’s office at Twitter.

Twitter hasn’t made any money yet. Dorsey aims to change this.

The two types of operations that are making big money in the digital age are platforms and aggregators. Platforms (Twitter, Facebook) create no original content, they enable. Aggregators sift through the massive data set and try to serve you the best most relevant information. Facebook is both and Twitter looks to be heading in that direction.

Keep this in mind as you try to serve time sensitive information to your users…….on someone else’s platform.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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