The Creepy Factor…Creeping

A couple years ago I was lucky to be part of a small gathering put together by an executive at Google. Google Plus was in full swing at the time and the conversation was wide ranging, including The Creepy Factor, the question of how much information were you willing to let an online service have in return for services. Obviously Google and Facebook and Twitter and…would like all of your information. Privacy advocates warn against the “creep” that comes after letting the encyclopedia salesman get his foot in the door.


This was the third thing in my personal Facebook feed this morning. Facebook reached over to the station website and found a story I had nothing to do with, formatted it as a post, and suggested I pay to promote it on my public profile page. This story, by the way, is now three days old.

Does anyone else get frustrated during and after weather events? Two to 3 percent reach of important information. More troubling, seeing old information liked and shared two to three days after an event.

I was in another meeting recently and asked my often asked question, “What is the ROI on social for weather.” One attendee, all of whom are smarter than me, said, “That is not my job to figure out. My job is to engage the users. Someone else needs to figure out what to do with them.”

A fair point, but the encyclopedia salesman is now way past the front door. We let him in and now he is creeping around our stuff.


About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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