If you are old enough, you will remember that Pat Sajak, of Wheel of Fortune fame, once had a late-night talk show. The program started with good ratings but quickly faded and was canceled after less than a year and half. As viewers abandoned the show producers made changes, including adjusting the set to have the host sitting not behind a desk, but across a coffee table from the guest, and you could see Sajak from head to toe. After the show was cancelled he was quoted as saying he knew the end was near when some consultant, certain they could help, told him he needed to be wearing hipper socks.
There is an equal amount of silliness and scrambling going on around local TV weather. We’ve been talking about the use of action words like “tracking”, severe weather alert days, crazy colortables and random indices quite a bit on WeatherBrains lately. Broadcast meteorologists are scratching their heads when told to lead the newscast, or do special cutins, when there is light rain in the market. The consultants are telling us that just about every weather parameter is seen as some level of “inconvenience” by someone and we should capitalize on every opportunity to breathlessly keep viewers on the edge of their seats.
Here is an open request, when visited with suggestions that we wear hipper socks. Politely say, “Why?” Respectfully ask to see the data that shows why these socks are better. Or is it just an overreaching opinion fueled by a fading business model. We’re all scientists, we need to see the research. Then share what you learn.
Or…is this a signal to double-down on our digital development? (What is the name of this blog again? Consultants, call me. I have the blueprint.) On Shark Tank Mark Cuban says, “If anyone is going to kick my a$$ in a particular business sector, I want it to be me.” He also wears pretty hip socks on that show.