Hype is…

Congratulations to WSFO Norman for a very successful Integrated Warning Team (IWT) meeting last week. IWT meetings are happening at more and more Weather Service Offices and are a great opportunity for media, NWS and EMA folks to gather, get to know each other a bit and learn and share information.

Dr. Laura Myers was one of the quest speakers. Dr. Myers is on the leading edge of weather communication for our industry. Several pearls of wisdom are on my Twitter feed and under the #ouniwt hashtag.

Because Oklahoma City is in the Norman CWA the topic of severe weather hype came up more than once. During a panel discussion with broadcast media members, moderated by Gina Eosco, several of the attendees attempted to identify what types of behaviors qualified as hype. Very difficult to define, often just a personal feeling of “I know it when I see it.”

Dr. Myers offered a fantastic definition, “Are you creating awarness? Or are you creating anxiety?” ¬†Brilliant.

Write it down. Post it in the office. Have it stitched on a throw pillow and sleep on it. Run this definition through your personal filter continuously during each event. You’ll know.

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About Kevin Selle

Chief Meteorologist, KFDX-TV. Co-host, WeatherBrains.
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One Response to Hype is…

  1. Pingback: WeatherBrains Episode 599: Lubricated Nexus : The Alabama Weather Blog

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