Kinda blown away by the latest chart from the Borrell Associates newsletter.
The Apple HomePod is not even available yet but look at the numbers. Borrell says that “smart speaker” ownership is already at 11% in the U.S. Eleven percent may not sound like much but Borrell notes that was exactly where smartphones were in 2008.
So look at the chart. How are people using the devices? Fifty-seven percent use them for weather. Did you create your smart speaker forecast this morning?
We flirted with this a few years ago. Remember that one alarm clock app that had the happy morning anchor team cheerfully saying, “Good morning you wonderful person! Time to get up, and don’t forget to watch our show for all kinds of newsy goodness!” Same message…every day. Those didn’t last 10 minutes (I know why but that is anther post). But, good for them! They gave it a try. Things need to start somewhere and evolve.
Here is your alarm for tomorrow morning. Record this and use it on your phone. “Good morning television meteorologist! The Google Amazon Apple Home Alexia Dot Homepod is already awake!”